Adidas Neo/Justin Bieber
At the end of 2014 I worked with agencies, The Upside and The Audience to create an exit strategy for Justin Bieber who was stepping down as brand ambassador for Neo after two years. We were tasked with ensuring that the process went as smoothly as possible.
To this end we wrote a strategy that was focused on the fans and looking to the future. We created content including press releases announcing the departure, an escalation policy and a detailed content calendar among other things.