Community Management, Social Strategy & Influencer Identification.
Owens Illinois are one of the biggest glass manufacturers globally. For the last year I’ve been working with them in a number of different roles.
Initially brought in to create influencer identification lists of US bloggers in 5 different pillars, I then guided the blogger outreach before settling in for a longish stint as content curator/community manager.
I was responsible for a FB community of 250k and sourcing all content for posting multiple times daily on all the social channels. Also I provided weekly reports and helped to guide the US social strategy.
The Glass Is Life initiative was a finalist in the 2013 Global Effie Awards.
I’m currently writing a new global engagement strategy specifically for Twitter.