Adidas Originals/Rita Ora
I worked with agency The Upside on the #Unstoppable campaign. I was responsible for advising on strategy and managing all the social media. The campaign was to find international fans to be illustrated alongside Rita Ora in the lookbook for her Adidas Originals collaboration.
The campaign ran across Instagram, Facebook and Twitter simultaneously, and fans were selected from both Rita and Adidas’ channels. There was an extremely fast turnaround on this campaign, so creating an efficient process was paramount.