Below you’ll find a selection of my more recent projects. For a more expansive work history, please visit my LinkedIn.
Working with Time Run and R/GA I have led the digital strategy for the official Sherlock Immersive Experience, The Game Is Now. Playing to my love of social and TV and fandom the strategy has focused heavily on how best we can engage the pre-existing Sherlock fans around this new experience in the run-up to […]
Began working with Tank Magazine mid 2018 as a consultant to advise them on all of Tank/Because Magazine’s social output, but also to help together paid plans and strategy for partnership projects, for the likes of Levis etc.
Worked with Jo Malone and was tasked with delivering a really in depth social media audience report which covered off Jo Malone’s owned customers, Jo Malone’s earned customers and what people were saying/taking pictures of when they talked about Jo Malone across all social channels. These findings and insights went to on to form the […]
Worked on various projects while at TMS for global client McDonalds. These included advising on social media aspects of new packaging launch. Working with the team to use social media to amplify new Happy Meal launches and writing the social media strategy for the biggest McDonald’s campaign of the year, McDonalds Monopoly.
Worked with ITV to create a social media strategy for the upcoming SoccerAid event to help raise awareness of both the event and ITV and Unicefs involvement.The strategy included a social audit of previous events, insights on the socoail audience and how to leverage influencer and celebrity players and bespoke content strategies for each platform.
Client: SyFyUK Services: Social TV, Social Strategy, TV Launch, Influencer work, Community management, Content Strategy. Worked with award winning agency Mr President to produce a launch strategy for broadcaster SyFy UK’s number 1 original show, Dark Matter, and also produce a bespoke SyFy Social TV Playbook. Initially I ran a full social media audit on all […]
Client – ‘OutCast’ Services – Social Media Campaign Strategy, Snapchat strategy Case Study: here Awards: Grand Clio – Key Art, Promax Silver for Use of Social Media In late Spring 2016, I worked on a project for Fox International (with their creative agency, Red Bee) to help them promote the new show from Robert Kirkman, the […]
Client: BBC Services: Social media strategy, Social TV, Content creation Throughout 2015 I worked with the BBC on a variety of projects for shows including Sherlock, Doctor Who, Luther, and GGB. I also worked with them on online projects such as ‘my BBC’ alongside being able to advise on content creation for social, create a […]
Client – BBC Worldwide show Doctor Who Services – Social media campaign strategy While I was at Red Bee I wrote the strategy for the successful 2015 campaign “Mission Dalek’ to launch the ninth season of the Doctor Who reboot. The campaign ran across multiple social platforms under the hashtag #MissionDalek and encouraged viewers to […]
Client: GDS – The department who built GOV.UK and were responsible for digital transformation across government Services: Social Strategy, Workshops, Editorial positioning, Content creation, Community management, Social Media Playbook, Webinars, Cross department publishing and sharing platform, Team creation. My role as Head of Social Media at GDS was varied. Initially, I performed a social media […]
Client: Ethical/fairtrade challenger soda brand Karma Cola Services: Social Strategy, Twitter advertising, Content creation, Community management, Social Media Playbook It was my job to create a social media presence across Instagram, Twitter and Facebook with the objective of creating an engaged community and helping to drive sales to coincide with their Ocado/Waitrose launch. Alongside writing […]
Client: E4, Channel 4’s youth network Services: Social Strategy, Creative workshops, Editorial positioning, Content creation, Community management, Social TV Playbook Along with a colleague from London Strategy Unit, I was tasked with creating a new, more workable social media strategy by UK broadcaster, E4. Instead of delivering a huge deck at the end of the project we […]
Client: Adidas Originals Services: Project Management, Community Management, Social Strategy I worked with agency The Upside on the campaign to launch Rita Ora’s latest collaboration with Adidas Originals: #Unstoppable. I was responsible for advising on strategy, managing all social media, coming up with a framework for selecting the winners, and project managing the whole thing. The […]
Client: Diageo Classic Malts Services: Social Media Strategy, Facebook Strategy, Content creation. I worked with Manchester Agency ‘Love Creative’ to create a social media strategy for 5 of Diageo’s classic malts. These included Talisker, Oban, Singleton, Cardhu and Ron Swanson’s beloved Lagavulin. I was tasked with creating an overarching strategy to open the brands to […]
Client: Adidas Neo Services: Snapchat strategy, Platform launch, Content Strategy In 2016 I worked with innovation studio The Upside to craft a Snapchat strategy for Adidas youth brand ‘Neo’. This turned out to be more challenging that it initially appeared, due to Snapchat’s legendary lack of metrics added to the lack of available case studies. Ultimately […]
Client: Blinkbox Music Services: Content Strategy & Copywriting I briefly returned to Blinkbox to help them launch their new music service “Blinkbox Music” alongside writing all the copy for the website I also advised them on content strategy and worked closely with the design and UX team to deliver a simpler more effective user journey.
Client: Testify: The Advocacy Agency Services: Workflow and Process, Strategy and Tools Worked with small East London agency Testify to look at their ways of working and help identify a more efficient process that would help to generate more revenue. This included staff restructure plan and a new social media approach.