Adidas Neo Snapchat
Client: Adidas Neo
Services: Snapchat strategy, Platform launch, Content Strategy
In 2016 I worked with innovation studio The Upside to craft a Snapchat strategy for Adidas youth brand ‘Neo’.
This turned out to be more challenging that it initially appeared, due to Snapchat’s legendary lack of metrics added to the lack of available case studies.
Ultimately we provided the brand with a strategy that worked for the overall brand and also found new / more ‘fun’ ways for them to engage with their (vast teenage) audience.