Working with Time Run and R/GA I have led the digital strategy for the official Sherlock Immersive Experience, The Game Is Now. Playing to my love of social and TV and fandom the strategy has focused heavily on how best we can engage the pre-existing Sherlock fans around this new experience in the run-up to […]
Content Creation
SyFy UK
Client: SyFyUK Services: Social TV, Social Strategy, TV Launch, Influencer work, Community management, Content Strategy. Worked with award winning agency Mr President to produce a launch strategy for broadcaster SyFy UK’s number 1 original show, Dark Matter, and also produce a bespoke SyFy Social TV Playbook. Initially I ran a full social media audit on all […]
FOX TV – Outcast
Client – ‘OutCast’ Services – Social Media Campaign Strategy, Snapchat strategy Case Study: here Awards: Grand Clio – Key Art, Promax Silver for Use of Social Media In late Spring 2016, I worked on a project for Fox International (with their creative agency, Red Bee) to help them promote the new show from Robert Kirkman, the […]
GDS
Client: GDS – The department who built GOV.UK and were responsible for digital transformation across government Services: Social Strategy, Workshops, Editorial positioning, Content creation, Community management, Social Media Playbook, Webinars, Cross department publishing and sharing platform, Team creation. My role as Head of Social Media at GDS was varied. Initially, I performed a social media […]
Karma Cola
Client: Ethical/fairtrade challenger soda brand Karma Cola Services: Social Strategy, Twitter advertising, Content creation, Community management, Social Media Playbook It was my job to create a social media presence across Instagram, Twitter and Facebook with the objective of creating an engaged community and helping to drive sales to coincide with their Ocado/Waitrose launch. Alongside writing […]
E4
Client: E4, Channel 4’s youth network Services: Social Strategy, Creative workshops, Editorial positioning, Content creation, Community management, Social TV Playbook Along with a colleague from London Strategy Unit, I was tasked with creating a new, more workable social media strategy by UK broadcaster, E4. Instead of delivering a huge deck at the end of the project we […]
Diageo
Client: Diageo Classic Malts Services: Social Media Strategy, Facebook Strategy, Content creation. I worked with Manchester Agency ‘Love Creative’ to create a social media strategy for 5 of Diageo’s classic malts. These included Talisker, Oban, Singleton, Cardhu and Ron Swanson’s beloved Lagavulin. I was tasked with creating an overarching strategy to open the brands to […]
Adidas Neo
Client: Adidas Neo Services: Snapchat strategy, Platform launch, Content Strategy In 2016 I worked with innovation studio The Upside to craft a Snapchat strategy for Adidas youth brand ‘Neo’. This turned out to be more challenging that it initially appeared, due to Snapchat’s legendary lack of metrics added to the lack of available case studies. Ultimately […]