Working with Time Run and R/GA I have led the digital strategy for the official Sherlock Immersive Experience, The Game Is Now. Playing to my love of social and TV and fandom the strategy has focused heavily on how best we can engage the pre-existing Sherlock fans around this new experience in the run-up to […]
Began working with Tank Magazine mid 2018 as a consultant to advise them on all of Tank/Because Magazine’s social output, but also to help together paid plans and strategy for partnership projects, for the likes of Levis etc.
Worked on various projects while at TMS for global client McDonalds. These included advising on social media aspects of new packaging launch. Working with the team to use social media to amplify new Happy Meal launches and writing the social media strategy for the biggest McDonald’s campaign of the year, McDonalds Monopoly.
Client: Blinkbox Music Services: Content Strategy & Copywriting I briefly returned to Blinkbox to help them launch their new music service “Blinkbox Music” alongside writing all the copy for the website I also advised them on content strategy and worked closely with the design and UX team to deliver a simpler more effective user journey.