Worked with Jo Malone and was tasked with delivering a really in depth social media audience report which covered off Jo Malone’s owned customers, Jo Malone’s earned customers and what people were saying/taking pictures of when they talked about Jo Malone across all social channels. These findings and insights went to on to form the […]
Worked on various projects while at TMS for global client McDonalds. These included advising on social media aspects of new packaging launch. Working with the team to use social media to amplify new Happy Meal launches and writing the social media strategy for the biggest McDonald’s campaign of the year, McDonalds Monopoly.
Client – ‘OutCast’ Services – Social Media Campaign Strategy, Snapchat strategy Case Study: here Awards: Grand Clio – Key Art, Promax Silver for Use of Social Media In late Spring 2016, I worked on a project for Fox International (with their creative agency, Red Bee) to help them promote the new show from Robert Kirkman, the […]
Client: BBC Services: Social media strategy, Social TV, Content creation Throughout 2015 I worked with the BBC on a variety of projects for shows including Sherlock, Doctor Who, Luther, and GGB. I also worked with them on online projects such as ‘my BBC’ alongside being able to advise on content creation for social, create a […]
Client – BBC Worldwide show Doctor Who Services – Social media campaign strategy While I was at Red Bee I wrote the strategy for the successful 2015 campaign “Mission Dalek’ to launch the ninth season of the Doctor Who reboot. The campaign ran across multiple social platforms under the hashtag #MissionDalek and encouraged viewers to […]
Client: GDS – The department who built GOV.UK and were responsible for digital transformation across government Services: Social Strategy, Workshops, Editorial positioning, Content creation, Community management, Social Media Playbook, Webinars, Cross department publishing and sharing platform, Team creation. My role as Head of Social Media at GDS was varied. Initially, I performed a social media […]
Client: E4, Channel 4’s youth network Services: Social Strategy, Creative workshops, Editorial positioning, Content creation, Community management, Social TV Playbook Along with a colleague from London Strategy Unit, I was tasked with creating a new, more workable social media strategy by UK broadcaster, E4. Instead of delivering a huge deck at the end of the project we […]
Client: Adidas Neo Services: Snapchat strategy, Platform launch, Content Strategy In 2016 I worked with innovation studio The Upside to craft a Snapchat strategy for Adidas youth brand ‘Neo’. This turned out to be more challenging that it initially appeared, due to Snapchat’s legendary lack of metrics added to the lack of available case studies. Ultimately […]