Working with Time Run and R/GA I have led the digital strategy for the official Sherlock Immersive Experience, The Game Is Now. Playing to my love of social and TV and fandom the strategy has focused heavily on how best we can engage the pre-existing Sherlock fans around this new experience in the run-up to […]
Began working with Tank Magazine mid 2018 as a consultant to advise them on all of Tank/Because Magazine’s social output, but also to help together paid plans and strategy for partnership projects, for the likes of Levis etc.
Worked with Jo Malone and was tasked with delivering a really in depth social media audience report which covered off Jo Malone’s owned customers, Jo Malone’s earned customers and what people were saying/taking pictures of when they talked about Jo Malone across all social channels. These findings and insights went to on to form the […]
Worked with ITV to create a social media strategy for the upcoming SoccerAid event to help raise awareness of both the event and ITV and Unicefs involvement.The strategy included a social audit of previous events, insights on the socoail audience and how to leverage influencer and celebrity players and bespoke content strategies for each platform.
Client: BBC Services: Social media strategy, Social TV, Content creation Throughout 2015 I worked with the BBC on a variety of projects for shows including Sherlock, Doctor Who, Luther, and GGB. I also worked with them on online projects such as ‘my BBC’ alongside being able to advise on content creation for social, create a […]
Client: GDS – The department who built GOV.UK and were responsible for digital transformation across government Services: Social Strategy, Workshops, Editorial positioning, Content creation, Community management, Social Media Playbook, Webinars, Cross department publishing and sharing platform, Team creation. My role as Head of Social Media at GDS was varied. Initially, I performed a social media […]
Client: Ethical/fairtrade challenger soda brand Karma Cola Services: Social Strategy, Twitter advertising, Content creation, Community management, Social Media Playbook It was my job to create a social media presence across Instagram, Twitter and Facebook with the objective of creating an engaged community and helping to drive sales to coincide with their Ocado/Waitrose launch. Alongside writing […]
Client: Diageo Classic Malts Services: Social Media Strategy, Facebook Strategy, Content creation. I worked with Manchester Agency ‘Love Creative’ to create a social media strategy for 5 of Diageo’s classic malts. These included Talisker, Oban, Singleton, Cardhu and Ron Swanson’s beloved Lagavulin. I was tasked with creating an overarching strategy to open the brands to […]
Client: Adidas Neo Services: Snapchat strategy, Platform launch, Content Strategy In 2016 I worked with innovation studio The Upside to craft a Snapchat strategy for Adidas youth brand ‘Neo’. This turned out to be more challenging that it initially appeared, due to Snapchat’s legendary lack of metrics added to the lack of available case studies. Ultimately […]