Worked with ITV to create a social media strategy for the upcoming SoccerAid event to help raise awareness of both the event and ITV and Unicefs involvement.The strategy included a social audit of previous events, insights on the socoail audience and how to leverage influencer and celebrity players and bespoke content strategies for each platform.
Client: SyFyUK Services: Social TV, Social Strategy, TV Launch, Influencer work, Community management, Content Strategy. Worked with award winning agency Mr President to produce a launch strategy for broadcaster SyFy UK’s number 1 original show, Dark Matter, and also produce a bespoke SyFy Social TV Playbook. Initially I ran a full social media audit on all […]
Client – ‘OutCast’ Services – Social Media Campaign Strategy, Snapchat strategy Case Study: here Awards: Grand Clio – Key Art, Promax Silver for Use of Social Media In late Spring 2016, I worked on a project for Fox International (with their creative agency, Red Bee) to help them promote the new show from Robert Kirkman, the […]
Client: BBC Services: Social media strategy, Social TV, Content creation Throughout 2015 I worked with the BBC on a variety of projects for shows including Sherlock, Doctor Who, Luther, and GGB. I also worked with them on online projects such as ‘my BBC’ alongside being able to advise on content creation for social, create a […]
Client – BBC Worldwide show Doctor Who Services – Social media campaign strategy While I was at Red Bee I wrote the strategy for the successful 2015 campaign “Mission Dalek’ to launch the ninth season of the Doctor Who reboot. The campaign ran across multiple social platforms under the hashtag #MissionDalek and encouraged viewers to […]
Client: E4, Channel 4’s youth network Services: Social Strategy, Creative workshops, Editorial positioning, Content creation, Community management, Social TV Playbook Along with a colleague from London Strategy Unit, I was tasked with creating a new, more workable social media strategy by UK broadcaster, E4. Instead of delivering a huge deck at the end of the project we […]