Working with Time Run and R/GA I have led the digital strategy for the official Sherlock Immersive Experience, The Game Is Now. Playing to my love of social and TV and fandom the strategy has focused heavily on how best we can engage the pre-existing Sherlock fans around this new experience in the run-up to […]
Began working with Tank Magazine mid 2018 as a consultant to advise them on all of Tank/Because Magazine’s social output, but also to help together paid plans and strategy for partnership projects, for the likes of Levis etc.
Worked with ITV to create a social media strategy for the upcoming SoccerAid event to help raise awareness of both the event and ITV and Unicefs involvement.The strategy included a social audit of previous events, insights on the socoail audience and how to leverage influencer and celebrity players and bespoke content strategies for each platform.
Client: SyFyUK Services: Social TV, Social Strategy, TV Launch, Influencer work, Community management, Content Strategy. Worked with award winning agency Mr President to produce a launch strategy for broadcaster SyFy UK’s number 1 original show, Dark Matter, and also produce a bespoke SyFy Social TV Playbook. Initially I ran a full social media audit on all […]
Client – ‘OutCast’ Services – Social Media Campaign Strategy, Snapchat strategy Case Study: here Awards: Grand Clio – Key Art, Promax Silver for Use of Social Media In late Spring 2016, I worked on a project for Fox International (with their creative agency, Red Bee) to help them promote the new show from Robert Kirkman, the […]
Client: BBC Services: Social media strategy, Social TV, Content creation Throughout 2015 I worked with the BBC on a variety of projects for shows including Sherlock, Doctor Who, Luther, and GGB. I also worked with them on online projects such as ‘my BBC’ alongside being able to advise on content creation for social, create a […]
Client – BBC Worldwide show Doctor Who Services – Social media campaign strategy While I was at Red Bee I wrote the strategy for the successful 2015 campaign “Mission Dalek’ to launch the ninth season of the Doctor Who reboot. The campaign ran across multiple social platforms under the hashtag #MissionDalek and encouraged viewers to […]
Client: E4, Channel 4’s youth network Services: Social Strategy, Creative workshops, Editorial positioning, Content creation, Community management, Social TV Playbook Along with a colleague from London Strategy Unit, I was tasked with creating a new, more workable social media strategy by UK broadcaster, E4. Instead of delivering a huge deck at the end of the project we […]