Adidas Originals/Rita Ora

Client: Adidas Originals

Services: Project Management, Community Management, Social Strategy


I worked with agency The Upside on the campaign to launch Rita Ora’s latest collaboration with Adidas Originals: #Unstoppable.

I was responsible for advising on strategy, managing all social media, coming up with a framework for selecting the winners, and project managing the whole thing. The campaign hinged on a social media competition to find international fans (from at least five global territories) to be illustrated alongside Rita in the Unstoppable lookbook.

The campaign ran across Instagram, Facebook and Twitter simultaneously, and fans were selected from both Rita and Adidas’ channels. There was an extremely fast turnaround on this campaign, and the winners had to come from a variety of different countries and time zones. I was also working with various Adidas community managers around the world so creating an efficient process was paramount to success.

A case study can be found here.