I’m a social media listening expert and social strategist. This means I do some really deep research with social media to understand: the current state of social for your industry, who your potential audience currently are, what they talk about on which platforms, pain points, key moments and behavioural analysis among many other insights. This is usually delivered as a social listening report.
From here I’ll write a social strategy based on your company goals, my understanding of social, and all the things we learned during the social media mapping process.
Using this data + creativity + expertise formula allows me to create really robust strategies that deliver on my clients objectives.
During my career I’ve worked with agencies, brands, start-ups, movie studios, live experiences, FMCG, and even set up the social media team at GOV.UK (where I also authored the GDS social media playbook ). I’ve done stints as Head of Social Media/Digital both agency and clientside.
I’ve also been involved in my share of award-winning projects , but I’m more concerned with doing good work with smart people on interesting projects.
If you’re interested in working together, please