About Me

I’m a social media listening expert and social strategist. This means I do some really deep research with social media to understand:

• the current state of social for your industry
• who your potential audience are
• what they talk about on which platforms
• what are their pain points
• key moments and behavioural analysis.

This is usually delivered as a social listening report. From here I’ll write a social strategy based on your company goals, my understanding of social, and all the things we learned during the social media mapping process.

Using this data + creativity + expertise formula allows me to create really robust strategies that deliver on my clients objectives.

During my career I’ve worked with agencies, brands, start-ups, movie studios, live experiences, FMCG, and even set up the social media team at GOV.UK (where I also authored the GDS social media playbook ). I’ve done stints as Head of Social Media/Digital both agency and clientside.

I’ve been involved in my share of award-winning projects, but I’m much more concerned with doing good work with smart people on interesting projects.