I work with broadcasters, brands, SMEs, and agencies to help them identify what they want from digital and social media, and creating workable strategies so that they can achieve it.
I’m a full stack strategist.
I’m not interested in buzzwords or what everyone else is doing this year. I’d rather be creating the most simple and effective strategy for my clients to deliver their goals.
My approach is to do the research to really understand your audience, by using a mix of social listening, digital audits, and my understanding of the space, I uncover the insights that allow us to frame your approach to make it relevant to both you and your audience
I’m experienced in all aspects of digital and comms but my biggest area of interest is Social TV and how understanding fandom and the nature of community can help us connect with our best online audience.
In the decade-plus that I’ve been consulting, I’ve spoken at conferences, run workshops, trained people in the various aspects of digital marketing, and worked with clients across the board. Learn more about my previous work.
If you think I could help you, please get in touch.