Social audience insights or social audience intelligence means gathering data about a particular social group – typically your followers, a competitor’s followers, or audiences identified in a social listening project – and using machine learning tools to analyse their behaviours and provide insights that can be used to build a data-based social strategy among other things..
How is this useful to me?
We can understand the differences between audience behaviours on TikTok and Instagram. We will know if they are heavy Pinterest users or LinkedIn people.
We’ll then group your chosen social audience into segments based on their interests, not demographics.
We can also identify influencers/micro influencers that your potential audience are already following.
We can also create profiles that you can plug into your paid strategies to target the exact type of customer you’re looking to attract with social media ads.
Why do I need audience insights?
Understanding your audience is the only way to get organic social content seen.
We live in a world of content overload, and cutting through the noise with content and messages that resonate with your audience will help supercharge your social media efforts.
Who is it for?
Brands of all sizes who are looking to learn more about their audiences and ultimately to make their social work harder.
How is our approach different?
Different audiences are active on different channels. We do the research before creating your report to ensure you get the insights that will help you the most.
Kim has helped guide the strategies of our brand’s digital presence by clear, concise and actionable facilitation and research. Her work has helped instil social best practices into our organisation.
Farrah Frost, Pernod Ricard