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Kim Townend
Digital & Social Media Strategy Consultant
Hello, I’m Kim
I work with broadcasters, brands, SMEs, and agencies to help them identify what they want from digital and social media, and creating workable strategies so that they can achieve it.
I’m a full stack strategist, I’m not interested in buzzwords or what everyone else is doing this year. I’d rather be creating the most simple and effective strategy for my clients to deliver their goals.
My approach is to do the research to really understand your audience, by using a mix of social listening, digital audits, and my understanding of the space, I uncover the insights that allow us to frame your approach to make it relevant to both you and your audience.
I'm experienced in all aspects of digital and comms but my biggest area os interest is Social TV and how understanding fandom and the nature of community can help us connect with our best online audience.
In the decade plus that I’ve been consulting I’ve spoken at conferences, run workshops, trained people in the various aspects of digital marketing, and worked with clients across the board. You can see more details about my work here .
My next availability for new projects is March 2019
If you think I could help you, please Get In Touch.
Digital & Social Media Strategy
Strategy is at the heart of everything I do. With well over a decade of digital consulting experience, I’m able to pinpoint the most effective way for you to meet your goals. Using data as my starting point, I audit current output/ do some social listening/thoroughly research the communities around the subject and use this as a starting point to create brand/campaign/content strategies . From one off projects to writing playbooks , FMCG to TV to government, I have experience across the board.
Social TV & Entertainment Marketing
As a #SocialTV nerd, marketing to anything with a fandom is my speciality (and these days, everything has a fandom), I’ve written multiple award-winning campaign strategies. We’ve almost reached the point where all TV is social TV as the lines between OTT/linear and online merge. If you’re a broadcaster, producer or writer looking to really connect with your audience, get in touch!
Social Listening & Trend Forecasting
Research is at the core of all my work, I use a variety of different tools including Pulsar, GWI, SproutSocial and many more to unearth the insights that will help inform what your digital strategy should be. From what people are saying about you and your competitors, market share, and associated conversation topics, right through to the direction things are headed in I can ensure that you’re always one step ahead.
Previous Clients
