Kim Townend

Social Media Consultant & Strategist

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Kim Townend

Digital and Social Media Strategy Consultant

Hello, I’m Kim

I’m a London-based social media strategist/consultant. This means I work with broadcasters, brands, SMEs, and agencies to help them identify what they want from social media, and create workable strategies so that they can achieve it.

I’m a full stack digital strategist.

I’m not interested in buzzwords or what everyone else is doing this year. I’d rather be creating the most simple and effective strategy for my clients to deliver their goals.

My approach is to do the research to really understand your audience, by using a mix of social listening, digital audits, and my understanding of the space, I uncover the insights that allow us to frame your approach to make it relevant to both you and your audience

I’m experienced in all aspects of digital and comms but my biggest area of interest is Social TV and how understanding fandom and the nature of community can help us connect with our best online audience.
In the decade-plus that I’ve been consulting, I’ve spoken at conferences, run workshops, trained people in the various aspects of digital marketing, and worked with clients across the board. Learn more about my previous work.

If you think I could help you, please get in touch.

My next availability for new projects is June 2019

Services That I Offer

Social TV & Entertainment

Helping you identify and connect with your best online audience by leveraging data and fandom.

Social Media Strategy

Using data creatively, I produce workable to-the-point strategy that delivers on your objectives.

Social Listening and Trends

Identifying game-changing insights around your target audience, allowing you to stay ahead of the competition.

Some of my clients

Recommendations

  • "Wow! Wish I'd come up with that" That's often my first impression of Kim's work and thinking. Having been lucky enough to work with Kim on a near daily basis for over a year, I've been consistently impressed. Kim's been great at both improving our approach in social as well as actually managing and engaging a loyal and passionate community across Facebook, Twitter, Tumblr and Pinterest. Beyond an impressive work ethic and her encyclopedic knowledge of culture and the social sphere, Kim is genuinely intrigued by the internet. It's this curiosity and her thorough likability that makes her such a pleasure to work with.
    Yin Chung
    Group Communications Planning Director, BBDO
  • "Kim’s knowledge and passion for her subject we found to be invaluable across a wide range of social TV projects. Kim does not only have a thorough understanding of the theory, but critically for us, she was able to quickly and robustly turn her considerable knowledge into practical application. Kim’s unique straight-talking combination of strategic skill, creative flair and popular culture nouse, adds value to any project she turns her hand to."
    Lisa Matchett
    Head of Planning, Red Bee Creative
  • "Kim was a dream come true after a series of meetings with fairly useless social media strategists. Kim gave us a super in-depth breakdown of what we should and shouldn't be doing and, despite not having much experience within the jewellery industry, she gave us a better idea of our competitors and where we were going wrong than even some BD's we'd met in the past. Thanks for your thorough, no bullshit advice Kim - forever in your debt!"
    Charlie Purchase-Trotter
    Head of Marketing, Laura Lee Jewellery
  • "Kim delivered a session on Social Media for Bellyfeel and Christine Pyke Media on their Turbo Charging Social Media, Social TV and Storytelling course at MediaCityUK. She made an instant impression on the participants with her in-depth knowledge, warmth, humour and ability to get complex issues across. She backed up information with relevant case studies which were tangible. She is an excellent communicator and I would recommend her for training and course and session delivery as well as guest speaker."
    Christine Pyke
    CEO, Christine Pyke Media
  • "Kim is great. My first favorite thing about working with Kim is that she actually knows what she's talking about, and she'll give it to you straight. She gets it, and she can explain it; a quality that is rare among the social set. My next favorite thing about Kim is that she's cool. Which is a skill that people rarely talk about, but it's pivotal in the social realm. No one wants to follow or talk to a person or brand who is "not cool." Kim doesn't have that problem. And don't even get me started on her content curation skills… seriously. All in all, Kim has done stellar work building and engaging a global community for Owen's Illinois, the largest manufacturer of glass packaging. In short, she's the real deal. I highly suggest hiring her immediately, and hope to work with her again!"
    Jessica Engle
    Senior Brand Strategist, Doremus
  • "Unfortunately there are many bullsh****rs still in the social space. Kim is definitely not one of them. At the coalface of social user behaviour, she knows what's happenings and can translate this into brand action. A lot of fun to have in the studio too!"
    Niku Banaie
    Founding Partner, The Upside
  • It was brilliant working with Kim on our Social Media Strategy. Kim understood all our requirements and produced a realistic and actionable document that we could roll out effectively. It was such a pleasure working with Kim who is clearly an expert in all things digital.
    Deborah Underdown
    Director of Communications - Concern Worldwide UK
  • "If you want someone who lives at the cutting edge of social media, then Kim is the woman for you."
    Tom Loosemore
    Digital Director, Government Digital Service
  • " Thank you so much for everything you've done, all the insights have been brilliant and very useful. And it's been a pleasure to work with you.'
    Josh Ford
    The Game Is Now

Get in Touch!

Have a project you’d like to work together on? Want some more info about what I do or what my rates are? Get in touch with me by filling out the form and I’ll get back to you ASAP!

Please note my rates start at a minimum of £5k per project.

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