I’m Kim Townend, a UK-based social media strategist specialising in audience insights and social intelligence.
My team and I help our clients to identify and deeply understand their online audiences, and craft social strategies to connect and engage with them in an authentic and sustainable way.
We translate data into insights and insights into strategies, allowing you to cut through all the noise and achieve your goals.
I’ve been working in social for 17+ years, and in that time, I’ve worked with tiny brands, massive brands, agencies, service providers, broadcasters, and governments worldwide.
I have experience across most industries, and my specialities are fandom, entertainment, sustainability, and wellness-related projects.
I pride myself on uncovering game-changing insights and applying these to create robust and actionable strategies that meet your goals, whatever the platform!
I utilise my collective of analysts, strategists, and community managers to ensure you get the best fit for your project.
I work at the intersection of strategy, data & insights, and culture, creating bespoke solutions using a mixture of all three. This unique viewpoint allows me to create complex searches, uncover valuable insights, and apply them in creating strategies through a cultural lens.
My work falls into three main areas, and you can visit the links below to learn more about how each can be applied.
Using social data to understand key topics, pain points, audiences and more.
Using bespoke data-based insights to create clear frameworks to help you exceed your goals on social
Using social and search data to analyse upcoming trends all through an up to the minute cultural lens.