I’m Kim Townend, a UK-based social media strategist specialising in audience insights and social intelligence.
I help my clients understand their audiences and the best ways to connect with them on social.
I translate data into insights and insights into strategies, allowing you to cut through the noise and achieve your goals.

What I do
I’ve been working in social for 17+ years, and in that time, I’ve worked with tiny brands, massive brands, agencies, service providers, broadcasters, and governments worldwide.
I have experience across most industries, and my specialities are fandom, entertainment, sustainability, and wellness-related projects.
I sit here!
I work at the intersection of strategy, data & insights and culture, creating bespoke solutions using a mixture of all three.
The links below will take you to pages to learn more about my four main business areas.
Selected clients

Want to find out more?
Message me or book a call to learn how I can help you.
It was brilliant working with Kim on our Social Media Strategy. Kim understood all our requirements and produced a realistic and actionable document that we could roll out effectively. It was such a pleasure working with Kim who is clearly an expert in all things digital.
Deborah Underdown
Director of Comms: Concern Worldwide