What is social listening?
Social listening means collecting conversation and content around various topics or audiences on social media channels and then analysing these posts/audiences to find insights that can help shape your social strategy and beyond.
You can use social listening for a multitude of research and outputs. Typically I use it to really understand my audience and their interests and how they differ from platform to platform.
This approach allows us to craft social strategies and campaigns with a far higher chance of success. You can see examples of how this works here.
How is it useful?
There are loads of potential workstreams that come from social listening. Some examples are:
- Research and Development
- Understanding an audience for a product launch
- Identifying trends and opportunities
- Creating up-to-the-minute social content
- Creating a social media strategy
- Creating a campaign strategy
- A deeper understanding of your community
- Identification of pain points
The most common output is generating insights that help to create a really robust social media strategy.
Why do I need it?
Using social listening to inform your work, whatever it is, means you’re drawing from up-to-the-minute data from real people, not made-up personas. You’re creating plans based on data, not just an idea. This allows you the best chance of success in the digital world.
Who is it for?
There are multiple applications, but my clients tend to be:
- Brands looking to launch on social media
- Businesses who want to understand their online audiences better
- Agencies who want to win pitches with insights
- People tasked with creating social media campaigns
- Brands who want to stay up to date with their customer trends
Why are we different?
When you work with us, you get a strategist and insights expert all in one, so we’re not just identifying insights and handing the report to you; we’re also making strategic recommendations of how these can be applied to meet your business objectives.