Social Media Listening
Using a suite of listening tools, I carry out research across a variety of social platforms and territories. This allows us to understand the social conversation around your brand and your topics of interest.
This is an essential first step to understanding your social audience and positioning to ensure you can create a robust, successful online strategy.
Once we have identified who is talking about your areas of interest, we take it a stage further by using audience intelligence tools to understand what their interests are, where they live, which other social platforms they use, and how they interact with them. We can use this data to craft both organic and paid strategies.
This can either be undertaken as a standalone project or as part of a social listening project.
Social Media Strategy
With the information learned during the social listening & audience insights work, I can craft a bespoke social media strategy that focuses on what you’re looking to achieve.
The strategy will outline objectives, audiences, content pillars, which platforms should be your focus, and content strategies for each of these. You’ll also receive posting frequency and KPI recommendations. These can either be utilised by your in-house social media team/community manager or I can recommend a freelance resource to bring the strategy to life.
Cultural Trend Reporting
This can either be done as a standalone project or, if you’re interested in learning more about a specific area of internet conversation, I can create industry and trend reports for you.
These include current topics of conversations, audiences, most active channels, search results and finally trends and opportunities. These are incredibly useful starting points to really understand the ‘lay of the land’ before you launch a new product.