Social audience insights or audience intelligence means gathering data about a particular social group – typically either your followers, a competitor’s followers, or audiences identified in a social listening project – and using tools to analyse their behaviours and provide insights.
How is it useful?
We can understand the differences between audience behaviours on TikTok and Instagram.
We group your online audience into segments based on their interests, not demographics.
We Identify influencers your potential audience are already following.
We create profiles that you can plug into your paid strategies to target the exact type of customer you’re looking to attract.
Why do I need it?
Understanding your audience is the only way to get organic social content seen.
We live in a world of content overload, and cutting through the noise with content and messages that resonate with your audience will help supercharge your social media efforts.
Who is it for?
Brands of all sizes looking to learn more about their audiences to ultimately make their social work harder.
Why are we different?
Different audiences are active on different channels. We do the research before creating your audience insights report to ensure you’re getting the data that will help you the most.