From Feb 2018 for one year until the official opening I led the digital strategy for the official Sherlock Immersive Experience, The Game Is Now.
Playing to my love of social and TV and fandom the strategy has focused heavily on how best we can engage the pre-existing Sherlock fans around this new experience in the run-up to launch.
I put together partnerships with Tumblr, achieved a whopping 40 million organic impressions on a Summer of Sherlock activation. Wrote the briefs for all creative, put together the paid social strategy and implemented it, ran the influencer outreach, created a cosplay photobomb on the set of 221b at Comicon and led all digital activity.
See a recommendation from the CCO Josh here.
Full case study coming soon!
It’s #SherlockHolmesDay!
Mark Gatiss and Steven Moffat have a special message for the Sherlock fandom. Come at once if convenient. If inconvenient, come anyway. Sign up: https://t.co/M2dA0v5t9i #TheGameIsNow pic.twitter.com/FNKL7ZmChD
— Sherlock: The Game Is Now (@221B) May 22, 2018
Mycroft has put out the call. The Network needs volunteers. Can you fill the shoes of the legendary Sherlock Holmes?
Sherlock: #TheGameIsNow is the Official Sherlock #EscapeRoom Game from #StevenMoffat, @Markgatiss & @timerun. Coming to London 2018! https://t.co/DSj9dYLal7 pic.twitter.com/NfE6ZrZDlm
— Sherlock: The Game Is Now (@221B) June 5, 2018