From Feb 2018 for one year until the official opening I led the digital strategy for the official Sherlock Immersive Experience, The Game Is Now.
Playing to my love of social and TV and fandom the strategy has focused heavily on how best we can engage the pre-existing Sherlock fans around this new experience in the run-up to launch. Full case study coming soon!
Mark Gatiss and Steven Moffat have a special message for the Sherlock fandom. Come at once if convenient. If inconvenient, come anyway. Sign up: https://t.co/M2dA0v5t9i #TheGameIsNow pic.twitter.com/FNKL7ZmChD
— Sherlock: The Game Is Now (@221B) May 22, 2018
Mycroft has put out the call. The Network needs volunteers. Can you fill the shoes of the legendary Sherlock Holmes?
— Sherlock: The Game Is Now (@221B) June 5, 2018