A social strategist’s guide for marketers, advertisers and comms experts
Earlier this year I wrote a post over on Pulsar platform explaining how social listening works, what you should be looking for and why it’s still so important.
I’ve included one of my favourite takeaways (that I wish more people understood).
4. Using listening just to monitor your brand & competitor mentions? You’re missing out on the good stuff
Many brands are still using their own mentions and competitor benchmarking as the basis for their social strategies, and although this makes for an excellent KPI, it’s a teeny tiny part of the story. Brand watching lags, but staying abreast of attitudes and behaviors helps us anticipate what’s next, stay ahead of trends, and be proactive rather than simply reactive.
Think beyond traditional marketing plans and learn about what matters to your brand, not just what’s said about it.
And if you’re interested you can read the whole post below, or visit Pulsar Platform for more info