What is it?
A social strategy researches your objectives, audience, competitors and the wider social landscape and plots the best path to achieve your goals. It’s a clear framework that explains your content pillars, your audience, and your key platforms. A document that outlines who we talk to about what, where, and how we measure success.
How is it useful?
Too many brands post content on social without a clear goal or expectation. A strategy ensures that you’re always posting content for a reason, and shows you how to use data to measure this.
Why do I need a social media strategy?
Up to 57% of adults are using social media as a way of discovering new brands,having a clear strategy ensures they’re finding exactly what you want them to.
Different content works for different audiences on different platforms, and a good social strategy will take this into account and ensure a cohesive overall social approach, that manifests in a slightly different way on each platform based on the algorithm and the specific audience.
Social media is fast replacing search as the way consumers find new products and venues. A social strategy that shows you how to optimise for this, whether you’re an online business or have a physical location, is key to future success.
Social shopping is big business – it’s estimated that by 2028 the market will be worth $3.37 trillion. A good social strategy will ensure you’re ready for this.
In a recent report, 78% of consumers said they were more likely to buy from a brand that they’d had a positive interaction with on social media. A strategy can help you accomplish this.
Who is it for?
Brands/businesses/broadcasters/creators who want to succeed and create a sustainable strategy on social media.
How are we different?
We build our social strategies from scratch to ensure we deliver exactly what our clients need. We’ve been doing this since social media was born, and we know all the secrets.
You’re getting big agency experience at a fraction of the cost.