I’m available for talks and workshops with your team, or you can book me to sit on roundtables, webinars, or give fireside chats about all things social/community/trend – based.
I offer bespoke one-on-one or group training in social media management, community management, and social listening. Get in touch if you want to find out more about this.
Below, you’ll see some of the more public things that I’ve done recently.
The Evolution of Cozy Culture
In November, I revisited my Cozy research to include 2024 data with social trends platform NextAtlas. The video is only available on YouTube currently so please click the link below to watch it in full.
https://www.linkedin.com/video/live/urn:li:ugcPost:7262509833914839040
From Pages to Platforms How BookTok is Reshaping Culture and Publishing
Exploring how book lovers, character cosplay, and viral trends are driving fashion, entertainment, and publishing al using TikTok listening. From the power of “BookTok made me buy it” to the rise of Netflix adaptations, discover how nerdy girls and bookworms are shaping the future of culture.
A Social Listening Deep Dive into Cleantok
Learn about all things #cleantok, from the bigger cultural trends indicative of self-care to the seasonal trending topics. Using YouScan I delve into the brands who are taking advantage of the moment, who the audience is, the smaller communities involved in the larger movement, and more.
Mushrooms Have a Branding Issue
I gave a webinar with Jess Jorgensen for the ICG, earlier in 2024 about our research into functional/medicinal mushrooms. Jess conducted extensive qualitative research, and I conducted social listening over the course of six months to understand the rise of popularity in mushrooms.
Modern Audience Conference
I and my favourite collaborators, the Nerd Pirates, did a quick 45-minute talk on how we leveraged interactive storytelling to create a super-engaged fan community around the official Sherlock escape room, using only social media.
Pulsar: Lo/No Alcohol Webinar
After working with Pulsar to create their research on the no/lo alcohol trend currently sweeping the world, I was part of their webinar on the topic.
Social Intelligence Lab – Roundtable
I was part of SiLabs’ Demo Day, to talk with some of my industry peers about what is missing from Social Listening Tech.
How To Academy: Social Media Masterclass
I was really excited to be approached by How To Academy to create a 90-minute social media masterclass that covered:
- Why social media?
- Understanding your potential audience on social media
- Creating a simple social strategy
- Creating content that works
- Twitter 101
- Instagram 101
- Facebook 101
- Reddit, TikTok, Tumblr, and Snapchat
- Paid Social Basics
- Do’s and Don’ts
Expert Interview: BAMM fandom report
I was contacted by research agency Bamm to be interviewed for their global fandom report, details of which can be found here.
If you’re interested in finding out more about working with me on talks, webinars or workshops, please use the form to contact me.