Want to know more about modern witches, and how they manifest on social media?
Sure you do! Take a look at this piece on Pulsar that I did the set-up and research for. It’s a real deep dive into the world of witches, their platform-specific behaviours and the themes that move them. 🧙♀️ We delve into the aesthetics, the rituals, and map the audience. Also, we briefly touch on mushroomcore and all the mycelium magic that goes along with it.
Unfortunately, the full post is no longer available, but here are some of the topline findings from the project.
There were four main cultural interests within the witch conversation on social.
There were a myriad of witch subcategories and each had a channel preference, some witch types were more spiritual, some more aesthetic, and some appealed more to baby witches, vs the more experienced practitioner.