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Kim Townend

Social Media Listening & Strategy

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Anti-Diet Riot Club

Kim · Jan 26, 2023 ·

The Brief

Understand the current community and potential wider social community for body positivity community Anti-Diet-Riot-Club.

What I did

Working as part of the Future Strategy Club, I met with the client to learn more about what they understood of their current audience and talk about how we might expand them. We agreed on some key accounts within a similar social space to research.

What I delivered

The end result was an audience insights deck, jam-packed full of data about not just the current audience, but other potential audience groups who would be interested in the cause. This audience insights deck was delivered to a strategist who worked with the team to deliver a social campaign based on these insights.

© 2023 Kim Townend

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