Understand the current community and potential wider social community for body positivity community Anti-Diet-Riot-Club.
What I did
Working as part of the Future Strategy Club, I met with the client to learn more about what they understood of their current audience and talk about how we might expand them. We agreed on some key accounts within a similar social space to research.
What I delivered
The end result was an audience insights deck, jam-packed full of data about not just the current audience, but other potential audience groups who would be interested in the cause. This audience insights deck was delivered to a strategist who worked with the team to deliver a social campaign based on these insights.