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Kim Townend

Social Media Listening & Strategy

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Arrival

Kim · Jan 26, 2023 ·

The Brief

Understand our current audience and expand our potential audience. Understand the current online conversation around sustainable transportation.

What I did

I created a very targeted search around sustainable transportation across Twitter and Reddit, and then a separate broader search across TikTok and Instagram.

I wanted to learn who was talking about what, what potential pain points there were, who the early adopters were, what detractors were saying, and key conversational themes.

What I delivered

A strategic social listening report that covered the global social conversation across sustainable transportation, with social audience analysis. I ran comparison data across different audience clusters and territories to unearth insights and give targeted recommendations about how these insights could best be used.

© 2023 Kim Townend

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