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Kim Townend

Social Media Listening & Strategy

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Beefeater gin

Kim · Jan 31, 2020 ·

Before running workshops to help Beefeater Gin create their social media strategy, I undertook an extensive social listening project around gin in the UK, focusing in on Beefeater and their direct competitors.

Using Pulsar Platform I identified conversation topics, trends, audience segments, audience demographics, best-received content, and potential pain points for the brand across the big 3 social networks (plus Reddit) as part of a strategic social listening report which I use a basis for creating a robust and future-facing social media strategy.

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