• Skip to primary navigation
  • Skip to main content

Kim Townend

Social Media Listening & Strategy

  • What I do
  • Projects
  • Blog
  • Media
  • Get in Touch!
  • Twitter
  • LinkedIn

Citizens Climate Assembly

Kim · Jan 31, 2020 ·

The Brief:

I worked with ECIU and Parliament to create a robust social strategy and escalation policy around the 2020 Citizens Climate Assembly.

I began as is usual with a social listening report, identifying key conversation topics around climate change for people within the UK. Using this data, I was able to identify the obvious possible pain points around the key themes of the assembly, and create a strategy that was informed by these.

I created a launch strategy, a paid social plan to support the campaign, and recruited an outstanding community manager to be responsible for the publishing and management.

It was a resounding success accumulating over 15k organic social followers and incredible engagement within our target community.

Delighted to share this personal message of gratitude with all #ClimateAssemblyUK attendees and followers, from the legendary Sir David Attenborough, ahead of our first weekend. 🌍Thank you. 🖥️ Watch the full video on Facebook: https://t.co/ha5L0QZsYT @HouseofCommons #netzerouk pic.twitter.com/K904pE1ZMw

— Climate Assembly UK (@NetZeroUK) January 24, 2020

© 2023 Kim Townend

  • Twitter
  • LinkedIn
  • Facebook
  • Privacy Policy