I worked with ECIU and Parliament to create a robust social strategy and escalation policy around the 2020 Citizens Climate Assembly.
I began as is usual with a social listening report, identifying key conversation topics around climate change for people within the UK. Using this data, I was able to identify the obvious possible pain points around the key themes of the assembly, and create a strategy that was informed by these.
I created a launch strategy, a paid social plan to support the campaign, and recruited an outstanding community manager to be responsible for the publishing and management.
It was a resounding success accumulating over 15k organic social followers and incredible engagement within our target community.