Delighted to share this personal message of gratitude with all #ClimateAssemblyUK attendees and followers, from the legendary Sir David Attenborough, ahead of our first weekend. 🌍Thank you. 🖥️ Watch the full video on Facebook: https://t.co/ha5L0QZsYT @HouseofCommons #netzerouk pic.twitter.com/K904pE1ZMw
— Climate Assembly UK (@NetZeroUK) January 24, 2020
At the end of 2019 I worked with ECIU and Parliament to create a robust social strategy and escalation policy around the 2020 Citizens Climate Assembly.
I began as is usual with a social listening report, identifying key conversation topics around climate change for people within the UK. I looked at this in terms of both geo data and platform specifics. From this data I was able to identify the obvious possible pain points around the key themes of the assembly.
I also created a launch plan, a paid social plan to support the campaign and sourced an outstanding community manager to be responsible for the publishing and management.