In 2018 Worked with the team at Concern Worldwide UK to give them a workable social media strategy to raise visibilty of their charity within the UK.
I audited the current output, did some social listening around the brand, a full potential audience analysis and from this crafted a more streamlined strategy with actionable KPIS and goals.
After identifying 3 key social audience types, from a combination of their own offline persona data and social listening, I was able to craft platform specific content strategies around particular content pillars that would engage the core audiences with a drive to donate.
I returned later in the year to run a tone of voice workshop with the UK and Irish teams to help them create copy that resonated more with their audience, while remaining to the point and accessible.
In 2020 I was invited back to work with the brand, this time providing a full day of social media customer service and escalation training to the team in Belfast.
