Government Digital Service

Client: GDS – The department who built GOV.UK and were responsible for digital transformation across government

Services: Social Strategy,  Workshops, Editorial positioning, Content creation, Community management, Social Media Playbook, Webinars, Cross department publishing and sharing platform, Team creation.


My role as Head of Social Media at GDS was varied. Initially, I performed a social media audit and created different strategies for both GDS and GOVUK based on my findings/business goals.

I then implemented monitoring and KPIs to ensure we were hitting those goals, I also published the GDS Social Media Playbook which went on to become government-wide guidance.

I set up cross-government social media and blogging communities, organised meet-ups, built a social and creative team, launched the GDS social media blog, ran campaigns and organically grew the GOVUK community to almost 250k through solid strategy and content.

I was also on hand to advise on policy and how social media could be used most effectively in the field of open policy making. Internally the biggest challenge was ensuring that stakeholders understood the value of social as a tool for not just promotion, but as a way to listen to and implement product feedback.