I worked with the Jameson team to help them shape their social strategy through very specific insights around their brand, the UK whiskey community and key brand interest areas.
Using Pulsar Platform I identified current trends, audiences per platform, potential red flags, key influencers and their networks, and platform specific interests for the brand, their competitors and key areas.
I delivered this as a ‘strategic report’. Pulling out the most valuable insights and suggesting how these might be used to shape the ongoing social media strategy.