Client: Ethical/fairtrade challenger soda brand Karma Cola
Services: Social Strategy, Twitter advertising, Content creation, Community management, Social Media Playbook
It was my job to create a social media presence across Instagram, Twitter and Facebook with the objective of creating an engaged community and helping to drive sales to coincide with their Ocado/Waitrose launch.
Alongside writing their social strategy and delivering them a brand social media playbook, I also recruited a community manager and led their all social output in 2015.
To promote a campaign for their Honest Burgers special, I created a variety of Twitter campaigns, one of which delivered engagement rates of over 25%
Full case study can be found here.
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