The Brief:
In 2020 I worked with luxury lingerie brand La Perla on various projects.
Initially, I worked with them to understand the reach and engagement around a campaign. I ran a deep dive into influencers and campaign performance to help them create their next campaign.
I then went on to help them understand the global luxury lingerie audience through a piece of social listening work. We were able to identify key clusters in specific territories to aid with content and ecomm strategy.
Building upon this, I went on to craft their global social media strategy for a post-Covid world, ready to be executed by their in-house team.