My first project for 2020 was to run a full global social listening audit for newcomer gin brand Malfy.
I analysed posts across all social networks and territories to understand the general social climate around gin, differences in conversation topics in key territories, work up social audience profiles, cluster audiences into interest-based segments and identify differences in key content and audiences for each of the social platforms and territories.
As is usual in all my strategic social listening reports, I refined the raw data into useable insights and offered suggestions based on my findings.