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Kim Townend

Social Media Listening & Strategy

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Pernod Ricard

Kim · Jan 31, 2020 ·

Over the course of a couple of months, I created and ran a series of bespoke workshops for various digital and brand teams at Pernod Ricard.  Some as training sessions and some as more hands-on day long workshops on various aspects of social media encompassing paid, content, strategy, tone of voice, community management and social media listening.

Things covered in some of the workshops included:

  • What does a good social media strategy do?
  • Performing a social media audit
  • Basic social listening to inform your strategy
  • Channel strategies
  • Identifying content pillars
  • A continually evolving social strategy. What to tweak and when.
  • What does good social look like?
  • Different content for different platforms
  • Content creation exercises
  • Creating social content on the fly!
  • Defining a set of principles for great social content
  • Community Management vs Social Media management
  • Keeping your finger on the social pulse, how to stay informed
  • Managing your community, owned channels and further afield.
  • Identifying and interacting with influencers
  • Blockers and processes, how to optimise your time
  • Evergreen/real-time and curated/created content

 

 

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