During late Summer 2020, I worked with the team at Regent Street Cinema to create a strategy for their reopening.
Initially, I conducted a social listening project to help us really understand the different types of London Cinema fan, where they overlapped, venue affinities and the like. Once I had a really clear idea of who our target audiences should be I then used this as a starting point for a brand new social media positioning and social strategy.
I helped place a community manager to implement the strategy and I’m working with them on an ongoing basis to support and steer where necessary.
The cinema reopens in early October so expect updates with data at some point after this!