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Kim Townend

Social Media Listening & Strategy

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Sky Atlantic Riviera

Kim · Apr 1, 2019 ·

Late in 2018 I was approached to write a social media strategy for the launch of season 2 of Sky Atlantics ‘Riviera’.

As is my custom, I first ran a social listening module around 3 similar shows to understand the audience and their interests. Alongside this I conducted an audit on the first seasons’ social output.

From this I created a social strategy to launch the next season including key audience types, paid/organic split, content pillars, creative suggestions, tone of voice recommendation, community management guidelines and a topline paid social strategy that worked to compliment the organic activity.

https://twitter.com/skyatlantic/status/1118872015761498113

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