Late in 2018 I was approached to write a social media strategy for the launch of season 2 of Sky Atlantics ‘Riviera’.
As is my custom, I first ran a social listening module around 3 similar shows to understand the audience and their interests. Alongside this I conducted an audit on the first seasons’ social output.
From this I created a social strategy to launch the next season including key audience types, paid/organic split, content pillars, creative suggestions, tone of voice recommendation, community management guidelines and a topline paid social strategy that worked to compliment the organic activity.
Mirror, mirror on the wall…
— Sky Atlantic (@skyatlantic) April 18, 2019