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Kim Townend

Social Media Listening & Strategy

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Tolkien – Fox Searchlight

Kim · Feb 1, 2020 ·

In early 2019 I worked with Fox Searchlight to deliver a full organic and paid social strategy for the UK, Australia and New Zealand release of the Tolkien Biopic.

I delivered a full audit and listening report across all territories, allowing a really deep dive into the Tolkien and LOTR fandoms and current trends/conversational topics, before creating actionable organic and paid social strategies for the respective digital and media agencies to work to.

A fellowship to last a lifetime. See @AnthonyBoyle, @TGlynnCarney, @PatrickGibson00, @HarryJGilby, @AdamBregman, @AlbieArthur and @NicholasHoult in #TolkienFilm, in cinemas May 3rd. #TCBS pic.twitter.com/NypPpEDHwW

— Searchlight Pictures UK (@SearchlightUK) April 25, 2019

https://www.youtube.com/watch?v=Girzu81oS8Q

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