Working with the University of Cumbria to help them improve upon their social media output, I first embarked on a location based social listening project around key topics for the University in the local area. Alongside this I undertook a complete social media audit to really understand where they were currently on social.
Combining the findings of these two projects allowed me to identify areas of concern, understand the differences between the current and potential audience and put the groundwork in place to create a strong editorial positioning.
Off the back of this work I then crafted a social media strategy, with bespoke content pillars and audience targets for each platform.
On delivery of this project to the core team, I then put together two training sessions (as webinars) to get the wider team on board and up to speed, on our new strategy.