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Kim Townend

Social Media Listening & Strategy

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Zoetis

Kim · Jan 26, 2023 ·

The Brief

As part of a digital audit, Zoetis wanted to create a deeper understanding of the social conversation around specific pet health concerns.

What I did

Working with Future Strategy Club I created a big social listening piece across all social platforms to understand pet owners’ biggest concerns around pet health and their understanding of symptoms and medications.

What I delivered

A social listening and audience insights report, including platform-by-platform analysis and content strategy recommendations based on my findings.

How this helped

Helped with the global content strategy and paid media strategy, and also informed some campaign work.

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