I firmly believe that the better the insights available, the better the strategy and results. Social listening has only been available to bigger brands with large marketing departments for too long. I’m trying to change that!
Why social listening is important for SMEs.
The more brands with access to audience insights and social data, the better the content becomes for everyone involved. Brands get improved results and stop relying on awareness days and irrelevant trends, and consumers get helpful and entertaining content that adds value.
This is especially the case for SMEs who are often dealing with more limited budgets. Creating organic content that resonates with your customers is often the only option you have. Social listening helps put you ahead of the game by understanding your audience, and the social opportunity much better.
Who is using social listening?
Right now, it’s only really larger corporations with marketing departments and teams of analysts who are using social listening insights to inform their social strategies and beyond. This is partly due to the prohibitive cost of accessing this data, and also the cost of running a team who can analyse and provide insights from the data.
To combat this lack of democracy within social intelligence, I craft social intelligence reports at a price that even smaller brands can afford. You’re getting agency results without the agency price tag!
I’ll help you discover
- Who your social audience is
- Their demographics
- Their interests
- Their behaviours
- The platforms they favour
- What drives them to purchase
- The accounts that influence them
and loads more valuable insights to help you cut through the noise and actually connect with your audience.
If you’re a smaller business or just starting up, book a call with me/drop me an email and we’ll talk about how I can help.
Good data should be available to more people. Good data makes the internet a better place!