Last week, I gave a webinar with the social listening tool ViralMoment about how Booktok is driving cultural change in a huge way.
You can read my slides from the event below, and watch the event here.
In this deck you’ll learn:
- Just how massive booktok is in 2024
- Key categories (newsflash, it’s romantasy heavy!)
- How girls are redefining what it is to be ‘bookish’
- Booktok as an unrivalled recommendation engine
- Alternative book communities
- Booktok and google search trends
- The journey of a fashion trend from booktok to the mainstream
- How booktok is shaping our homes
- Booktok to the screen, the return of romance!
These slides are just the highlights from my research. I analysed over a million posts, so I’m releasing a deeper dive into Booktok in the next couple of weeks. If you want to get a copy of it, sign up to my substack!